Why I Don't Want To Sell You A Sweater

October 10, 2019

Decor Daily Looks Food + Drink Travel Beauty Fashion

You read that right. I really have no interest in selling you a sweater. Or a dress. Or a pair of boots. Or a handbag. Even if I really, really, really love each of them. And even if an affiliate link means I will earn money from your purchase.

I still don’t care if you purchase it or not.

That might sound a little crazy. Especially because I originally left TV to start my own business as a fashion and lifestyle influencer. And especially because as you scroll through your Instagram feed you can’t help but see influencer after influencer saying, “I am OBSESSED with this (insert item here) and now it’s 50% off and comes in five colors!!!”.

No offense to those who post things like that. But it’s just not me. And it’s not what I got into this business of entrepreneurship to do.

Let’s be honest. Most of you out there do not need a single thing I post. You don’t need another t-shirt, or pair of loafers, or headband, or skirt. You have enough. So, why would I try to make you feel like you have to have this thing that I happen to be able to make money off if you purchase?

Easy. I won’t.

Now, don’t get me wrong. This is not an article intending to bash Influencers in general. I buy things all the time because I see it being used or worn on Instagram and it fits my style and I just decide I want it. And I still think there is a very important and valuable space for influencer marketing.

But in many ways, it has gotten out of control. I often feel flooded with needless consumerism as I casually peruse social media. You can only wear something once. Every moment calls for another perfectly assembled look. And it’s totally normal to own a $2500 pouch (or two, or three, or 10) because every other freaking influencer carries it.

Hey, if that’s how you want to spend your money, then go for it. I, personally, absolutely love that Bottega Venetta pouch and wanted it the first time I saw it several months ago (on Instagram, of course). But now even if I had the money to spend (which I don’t), I wouldn’t want to join in on this crazy pouch saturation.

But that’s just me.

My goal with The Life Actually Company™ is to empower, support, and inspire you to feel good about where you are in your life right now, both on the inside AND out.

But that doesn’t mean telling you how to dress.

I truly believe in personal style. And how you go about establishing that is up to you and your budget. But if I can inspire you in some way, then my goal is met. By providing a glimpse into some of the looks I put together maybe you will be moved to try something similar. And if you absolutely love the exact item I’m wearing, then by all means buy it! Preferably through the affiliate link I provided. Hey, I do still have to make some money! (wink, wink)

My goal isn’t to influence your buying habits. My goal is to influence how you feel about yourself, your life, and your style. I want you to embrace who you are and what makes you, you. As in that unique and crazy special you. Often times we show our uniqueness through fashion. And that is called style.

So, no, I don’t want to sell you a sweater. I want to sell you on the idea of style, specifically your personal style. Because when you put on an outfit that is undeniably you it has an incredible effect. You feel more confident, powerful, and ready to step into your day.

And that’s not because you bought one dress. It’s because you’ve bought into the message you want to convey through your fashion choices. It’s because you’ve found your style.

That style isn’t my style. It’s yours and yours alone.

Use it wisely.

Now, I invite you to enjoy some of the looks I’ve put together recently for the transition to fall. Not because you have to love them or want them or buy them. But if you do, feel free to follow the affiliate links below.

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